Contact Liang Sun
Background
Liang holds a dual BA (Hons) in Business English and Economy from Jiangxi Normal University and an MSc (Distinction) in Marketing from the Queen Mary University of London. He has an internship at Kerry Group in a position of market analysis and consulting.
Current activities
Liang is a Doctoral Researcher at Cranfield School of Management, having started his PhD in Leadership and Management in September 2020, with a focus on strategic marketing. His areas of specialism include relationship marketing, network marketing, and customer relationship management in the B2B industry. Liang currently focuses on exploring the role of executive managerial capabilities in Key Account Management (KAM).
This study designs in a combined method including systematic literature review, qualitative coding, and quantitative examination to investigate into the contingent role of top management involvement in facilitating the late KAM implementation process (optimizing and reconfiguration).