Who is it for?

Marketing directors and Senior managers in marketing, sales and customer services

Aims and objectives

  • Brings together pioneering thinkers from across industry and in academia
  • Offers access to best practice and the opportunity to network
  • Opportunity to support original research that has outcomes of immediate use to directors and managers

Membership benefits

  • Enables members to extend their understanding of customer management techniques used in today's business environment
  • Enables members to develop practical techniques for business improvement
  • Serves as a forum for sharing practice and experience with a supportive group of peers from a range of sectors
  • Provides the opportunity to investigate and identify excellent practice through Cranfield research
  • Enables members to solve immediate problems in customer management through informal networking
  • Obtain professional development credits for the Chartered Institute of Marketing's CPD programme


  • Meetings: four times per year
  • Maximum number of participants per membership: three at each event

CPD programme