Short course/CPD
Airport Commercial Revenue Development
Course date: 05 Nov 2012 - 08 Nov 2012
Course overview
Airports are under growing pressure to optimise revenues from non-aeronautical activities. There are many parties involved in delivering a great airport experience to every customer; all of them must balance their commercial objectives with the airport's own. This course addresses the various commercial aspects of the airport business and how these can be developed and exploited to unlock revenue potential. Lectures from leading industry professionals are combined with interactive working sessions, plus a terminal concession planning group project.
Who should attend
Management trainees and managers seeking a broader understanding of airport commercial business outside of their present function.
“The course was interesting, thought provoking, professional and great learning. I also appreciated the great opportunity to meet and discuss the airport business with such a wide ranging mix of people from all over the world operating in very different economic conditions. The course has enabled to look differently at a wider breadth of the airport business which can only benefit myself and Gatwick going forward.”
Past delegates
Some of the companies who have sent delegates onto this course since the launch in May 2000 include:
Aena, Airports of Thailand, Amsterdam Schiphol, BAA, Birmingham Airport, Brussels Airport, Copenhagen Airport, Fraport, Gebr Heinemann, Hamburg Airport, Hochtief, Incheon, Korean Airports Corporation, London Gatwick Airport, Aéroports de Montreal, Nuance, Oslo Airport, Polish Airports, Singapore Changi, SSP, Vienna Airport and Zurich Airport.
Location
Lecture Room 22, Cranfield Management Development Centre
Cranfield University is located at the very heart of the UK – within the innovation triangle between London and the cities of Oxford and Cambridge.
Our central location provides easy access from the M1, excellent main line rail service as well as proximity to key international airports. Set in rolling countryside, Cranfield offers a rich, rural landscape complemented by thriving towns and picturesque villages.
- Road: We are just 10 minutes from Junctions 13 & 14 of the M1 motorway. There is free parking on campus.
- Rail: Milton Keynes or Bedford
- Air: London Luton (22 miles), Heathrow (50 miles) or Birmingham (70 miles).
Course fee:
£2280
Accommodation fee:
£tbc
Accommodation in the Cranfield Management Development Centre is on a full-board basis from the evening before the course commences until the afternoon of the last day. The course fee includes a course dinner for all participants and refreshments and lunch during the day. The accommodation fee includes all other meals. Details of arrangements will be in the delegate information pack.
Speakers
tbc
How to register
Further information
For more information on this course or booking details please contact:
Academic Operations Unit
T: + 44 (0) 1234 754192
E: shortcourse@cranfield.ac.uk
Course description
Presentations
- Concession contracts
- Forecasting sales and revenues
- Branding and marketing of retail / F&B concepts
- Planning the retail / F&B mix
- The influence of terminal design on maximising duty free sales potential
- Airline industry trends
- Airport retail development case studies
- Market Research
- Planning the Airport F&B proposition
- Advertising
- Car Parking & e-commerce
- Developing airport real estate.
Terminal concession planning project
The project is an opportunity for delegates to apply what they have learnt from the course and their own ideas to an airport terminal concession planning problem. Delegates will be separated into groups and handed the terminal concession planning problem to solve by the end of the course. Based on information and data provided, each group will be required to produce recommendations on where all significant concessions should be located in the airport terminal, approximately what size they should be and what type.
Course directors
Dr Romano Pagliari
Dr Pagliari is a Senior Lecturer in the Department of Air Transport who specialises in airport business management and air transport economics. He is also course director for the full and part-time masters degrees in Airport Planning and Management.
T: +44 (0) 1234 754231
E: r.pagliari@cranfield.ac.uk
Mr Frank Gray
Mr Gray is founder and Managing Director of CPI, one of the leading airport concession planning consulting firms. He has been involved in airport commercial development for over 28 years, first as an airport commercial manager (for 16 years - in BAA and in Houston, USA) and then as a consultant.
T: +44 (0) 7748 653737
E: frankgray@concession-planning.com
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