Short course/CPD
Air Transport Management Seminar
Course date: 29 Oct 2012 - 02 Nov 2012
Course overview
The Seminar programme focuses on providing delegates with an insight into the major contemporary managerial and economic issues affecting the airline industry. Its aim is to broaden participants' knowledge and understanding of how an airline should be managed. The programme includes consideration of cost control, route evaluation and revenue management. The economics of low cost scheduled airlines, and charter airlines are discussed. Strategic issues such as alliance development, marketing changing distribution patterns and airport development are also covered.
Location
Cranfield University is located at the very heart of the UK – within the innovation triangle between London and the cities of Oxford and Cambridge.
Our central location provides easy access from the M1, excellent main line rail service as well as proximity to key international airports. Set in rolling countryside, Cranfield offers a rich, rural landscape complemented by thriving towns and picturesque villages.
- Road: We are just 10 minutes from Junctions 13 & 14 of the M1 motorway. There is free parking on campus.
- Rail: Milton Keynes or Bedford
- Air: London Luton (22 miles), Heathrow (50 miles) or Birmingham (70 miles).
Course fee:
£2005
Accommodation fee:
How to register
Further information
For more information on this course or booking details please contact:
Academic Operations Unit
T: + 44 (0) 1234 754192
E: shortcourse@cranfield.ac.uk
Course description
Course objectives:
- To provide an insight into the economics of air transport and an understanding of key managerial issues within the industry
- To establish a forum for discussion of strategic decisions facing airlines in marketing, planning and organisation.
Who should attend
The seminar will be of value to airline and airport managers, staff in government departments and civil aviation authorities, consultants and representatives of aircraft manufacturers wishing to gain a thorough understanding of the airline industry.
Content summary
Industry Overview
- Airline trends and challenges
- Introduction to Airport Economics
- The Scheduled Airline Industry
- The Corporate Travel Market
- Key Airline Industry Issues Workshop
Airline Management
- Strategies for success
- Sustainable Aviation: What does it mean?
- Pricing and revenue management and ancillary revenues
Airline Economics
- Controlling costs: cost structures and factors influencing costs
- Route Evaluation
- Cost comparison of network, low cost & charter airlines
- Air Cargo economics
Airline Business Models
- Developments in Middle Eastern Aviation
- Low cost airlines: The EasyJet Experience
Cranfield's Airline Route Competition Simulation (ARCS) business game is used to highlight some of the issues addressed in the seminar.
Course Director
Dr Keith Mason
T: +44 (0) 1234 754233
E: k.mason@cranfield.ac.uk
Group discount
Where three delegates or more are booking from within one site or one organisation, a discount of 10% will apply to the invoice for the course tuition fee. Accommodation fees are not included in the discount scheme. Please ask about our discount scheme at time of booking.
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