Product and Service Innovation Centre
The Product and Service Innovation Centre, led by Professor Ashutosh Tiwari, builds on Cranfield's international reputation in the areas of decision engineering and competitive creative design. The Centre conducts multidisciplinary research in decision engineering providing the facts, techniques and infrastructure required for product and service engineering. The main areas of research in decision engineering focus on cost engineering, manufacturing informatics, engineering optimisation and design information management. The Centre hosts the Centre for Competitive Creative Design (C4D), led by Professor Simon Bolton, that aims to embed state-of-the-art design-led innovation practice within business and education to improve commercial performance and develop future innovation leaders. C4D is a joint initiative between Cranfield University and the University of the Arts London. Through its postgraduate programme, C4D is named one of the world's best design schools by BusinessWeek.
The Centre has developed the Cost Studio® in relation to the Cost 360 network. The C4D benefits from its own purpose built facility, designed by architects Niall McLaughlin Architects, which emphasises strong light quality and capitalises on the relationship between the building and its surroundings. Research is sponsored by a number of leading manufacturing organisations such as BAE Systems, Rolls-Royce, EADS, Airbus, Proctor and Gamble, Edwards, Ford Motor Company, Nissan Technology Centre Europe, Toyota, Honda, Fiat Research Centre, Lotus Cars, Bentley, Arup and BT.
In addition to research and consultancy, we offer a number of postgraduate taught courses , short courses/CPD and industrial short courses
