Health Administration MSc (India)
Module 8 - Business Principles
Aim
To introduce students to general principles of business/ industry.
Core syllabus
- Business Strategy
- Competitive Advantage
- Raising Investment
- Intellectual Property
- Negotiation and Selling Skills
- Market Research
Intended Learning Outcomes
On successful completion of this module the student will be able to:
- Outline the procedures for starting a business
- Define intellectual property and discuss how this is exploited
- Discuss the importance of market research in the success of a business
- Use negotiation skills.
