Events
Media Operations and Public Affairs Symposium
Event date: 20 January 10
Event end date: 21 January 10
Location:
Defence Academy of the United Kingdom, Shrivenham
The Inaugural Media Operations and Public Affairs Symposium
Winning the communications war: new thinking and new practice
The battle for ideas, hearts and minds is back in centre stage in twenty first century military operations. Experience in engaging the local populace in Iraq and Afghanistan has shown that well-executed public communications are critical to shaping operational and strategic outcomes. As a result, ad-hoc approaches to military PR are giving way to deliberate strategies developed using innovative planning approaches and supported by analysis and effects monitoring techniques. New cross disciplinary thinking is emerging from both academic and government, focused on coordinating and maximising the power of messaging in counter-insurgency, anti-terrorism and global security. A revolution in military communications is underway, transforming the way governments and militaries communicate.
Against this backdrop the Defence Academy is presenting the inaugural Media Operations and Public Affairs Symposium. A networking forum for stakeholders from across the communications spectrum. This new symposium is designed to showcase cutting edge thinking alongside innovative tools and techniques. Over two days, the tactical, operational and strategic aspects of communication will be explored: Identifying best practice in recent Media Operations; developing supporting theory for the emerging discipline of Strategic Communications; examining new approaches to both Media Operations and Strategic Communications and application to current conflicts.
For further information please contact
Symposia Organiser
Symposia at Shrivenham, Defence Academy of the United Kingdom,
Shrivenham, Swindon, SN6 8LA
T: +44 1793 785268
E: Caroline@symposiaatshrivenham.com
F: +44 1793 785325
