Cranfield University logoCranfield University

Ergonomics, Human Factors and Driver Safety

CPD in Changing Driver Behaviour

The global death rate from road traffic collisions is predicted to rise to 2.6 million people killed every year by 2030. Human factors in response to road environments, traffic and the vehicle is a critical area of applied research given that the main contributor to crashes is the driver. 

We are specialists in the application of scientific research and knowledge to a wide variety of driver behaviour issues with an established wealth of knowledge and experience for over two decades. We analyse crash databases to identify trends and patterns and investigate several elements of driver distraction and driver impairment. 

A key strength is the design and development of behaviour based safety interventions for managing the risks of driving for work for multinational fleet-based organisations taking into account safety culture. We take a solution based approach with several of our projects leading to bespoke training, elearning and telematics-based systems to improve driver safety.


  • About our engagement with business

    We are internationally renowned for working closely with industry. We partner with many leading businesses to deliver innovative solutions to their real-life problems.

    Our world-class academics have proven research records and are in constant touch with industry whether through education, delivery of short courses or providing consultancy.  

    Our research benefits from the strong synergy that has been developed between the science, engineering and management disciplines ensuring that concepts and solutions can be employed by modern day business

  • Working with us

    Fleet risk management protects your company from the costs associated with poor driver health and safety, vehicle damage, and fleet running costs.

    We conduct research and consultancy to the highest levels of academic quality to ensure that our clients receive results that meet the project goals. We take a solution-focused approach, designing research that will address client needs. Our research and risk management solutions allow businesses to better target resources to manage driver risk.

    We conduct independent fleet audits to identify where safety improvements can be made and where compliance may impact on corporate responsibility. Our consultancy service offers expertise in identifying trends, risk and best practice in safety policies and procedures. Our guidance has led to reduced costs and lower crash risk for national and multinational companies.

    We use a range of techniques that are informed by the evidence-base, as well as our practical experience of implementing solutions. We help our clients in many ways, including managing the issues of behavioural factors that increase crash risk such as alcohol, drugs, fatigue and driver stress. We engage drivers and driver trainers on behaviour based safety including analysing collision data, and conducting site-safety reviews. We then suggest recommendations to improve safety and conduct follow-up analyses to assess the effectiveness of the solutions implemented across a number of criteria. We deliver comprehensive training courses for trainers and senior managers on driver monitoring, risk assessment, driver coaching and evaluation and legal aspects of managing fleets. All of our courses ensure that our clients leave the university better informed, trained and able to improve safety for their organisation.

  • Professional development (CPD)

    Our short courses are held throughout the year and we are able to offer bespoke courses in-company on request.

    • Behaviour-Based Fleet Risk Management

      12 May

      This course outlines best practice regarding the management of work-related road safety and provides attendees with a set of tools to take back to their company.

      More
    • Behavioural Interventions for Improving Fleet Safety

      29 May - 30 May 2014

      This course provides a synthesis of the research on a range of psychology-based approaches to improving driver behaviour and provides delegates with the knowledge to use them.

      More
    • Changing Driver Behaviour

      Please enquire for course dates.

      The course critically appraises a range of educational, legal, engineering and social approaches to changing driver behaviour. The course explores techniques that successfully changed driver behaviour

      More
    • Driver Psychology and Behaviour

      Please enquire for course dates.

      Presents the psychological principles and models applied to understanding driving behaviour. Of benefit to those wishing to reduce incidence of driver error and risk behaviour.

      More
    • Psychology of Drink Driving

      Please enquire for course dates.

      Course based on research which addresses the drink driving problem, with particular emphasis on developing skills and knowledge to successfully rehabilitate offenders.

      More
  • About studying with us

    We have a number of study options designed to suit various needs including masters degrees which can be studied on a full or part-time basis.

    Our short courses are held throughout the year and we are able to offer bespoke courses in-company on request.

  • Professional development (CPD)

    Our short courses are held throughout the year and we are able to offer bespoke courses in-company on request.

    • Behaviour-Based Fleet Risk Management

      12 May

      This course outlines best practice regarding the management of work-related road safety and provides attendees with a set of tools to take back to their company.

      More
    • Behavioural Interventions for Improving Fleet Safety

      29 May - 30 May 2014

      This course provides a synthesis of the research on a range of psychology-based approaches to improving driver behaviour and provides delegates with the knowledge to use them.

      More
    • Changing Driver Behaviour

      Please enquire for course dates.

      The course critically appraises a range of educational, legal, engineering and social approaches to changing driver behaviour. The course explores techniques that successfully changed driver behaviour

      More
    • Driver Psychology and Behaviour

      Please enquire for course dates.

      Presents the psychological principles and models applied to understanding driving behaviour. Of benefit to those wishing to reduce incidence of driver error and risk behaviour.

      More
    • Psychology of Drink Driving

      Please enquire for course dates.

      Course based on research which addresses the drink driving problem, with particular emphasis on developing skills and knowledge to successfully rehabilitate offenders.

      More
  • Our people

    • Name: Dr Lisa Dorn
      Job Title: Reader
      Areas of expertise:
      Automotive, Ergonomics, human factors and driver safety, Additional Area, Safety, Resilience, Risk and Reliability, Human Factors
      More
    • Name: Dr Wen-Chin Li
      Job Title: Senior Lecturer
      Areas of expertise:
      Aerospace, Aircraft Design, Air Transport Safety and Accident Investigation, Automotive, Ergonomics, human factors and driver safety, Defence and Security, Human Factors for Defence, Defence Training Analysis, Additional Area, Safety, Resilience, Risk and Reliability, Human Factors
      More
    • Name: Dr Mark Sullman
      Job Title: Senior Lecturer in Human Factors
      Areas of expertise:
      Automotive, Ergonomics, human factors and driver safety, Additional Area, Human Factors
      More
  • Our facilities and resources

    Ergonomics, Human Factors and Driver Safety operates a realistic PC-based low cost, moderate fidelity interactive driving simulator (STIsim model 400) suitable for assessing driving performance across a number of different parameters. 

    The Cranfield Driving Simulator includes four colour monitors supporting three driving displays (right, left and centre), and a rear view mirror to give a 180º field of view, a modular steering unit with speed sensitive feel provided by a computer controlled torque motor through a full-size steering wheel, and a modular accelerator and brake pedal unit. The system collects detailed performance measurements, enables scenario design and includes a simple vehicle dynamics model and power train model. Visual and auditory feedback and driving tasks and events are programmable within a unique language that allows flexibility in the specification of sequences of tasks, events and performance measurement intervals.

  • Clients and partners

    We have worked with a number of partners from across the world including:

    Research

    • Arriva (ESRC and DTi funded)
    • Jaguar Land Rover (EPSRC).

    Business

    • Balfour Beatty
    • Gate Gourmet
    • Mercedes Benz Driving Academy
    • Shell
    • Unilever.