Who is it for?

  • Practising key account managers, new business managers, and commercial managers
  • Sales directors, commercial directors, managing directors with an interest in sales

Aims and objectives

  • Exchange of good practice between companies engaged in business-to-business key account management (KAM)
  • Discovery of best practice through invited speakers who have an international profile
  • Members have priority access to world-leading research that is generated

Membership benefits

  • Offers priority access to club research, reports, books etc
  • Offers access to Cranfield faculty and to their publications
  • Invites participation at four lively club days with guest speakers from major companies and academia
  • Enables participation in small group research syndicates including visits to member companies
  • Invites attendance at speaker dinners and ‘bring a customer’ events
  • Offers priority access to new tools and techniques
  • Enables participation in research projects
  • Gives members the opportunity to define fast-response research reports and executive briefings
  • Offers discounts on executive education programmes
  • Provides an online knowledgebase
  • Invites attendance at meetings recognised for CPD purposes


  • This club operates on a non-competitive basis - applications will not knowingly be accepted from competitors of any existing members without their express permission.
  • This club does not accept applications from consultants or individuals.


Meetings: one day, four times a year plus an optional dinner the night before each event

Maximum number of participants per membership: six